Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs.

Pharmaceutical marketing is a set of activities to increase awareness of and loyalty to pharmaceutical brands and products. Although its primary objective is to increase product awareness. Along with driving demand, and ultimately influencing healthcare professionals and consumers to choose a particular brand over others.

Pharmaceutical marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for clients or customers. It involves understanding customer needs, developing strategies to meet those needs, and employing tactics to reach a desired target audience.