LVMH Is in the Luxury Driver’s Seat With F1 Deal
Sponsoring the glamourous world of motor racing will help Louis Vuitton and TAG Heuer withstand the bling bloodbath.
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LVMH accelerates luxury branding with $1bn F1 deal: Andrea Felsted
Bernard Arnault is firmly in the luxury industry’s driver’s seat with LVMH Moet Hennessy Louis Vuitton SE’s sponsorship of F1 ...
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F1 and LVMH agree major 10-year partnership
The 10-year deal, running from 2025 through the end of the 2034 F1 campaign, will see several LVMH brands receive prominent ...
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'ICONIC' F1 name departs sport as tributes roll in
Since Rolex first partnered with F1 in 2013, the brand’s presence has become synonymous with the sport, with its green and ...
LVMH Signs Major Sponsorship Deal With F1, Replacing Rolex
LVMH and the organizers of the Formula One races have signed a major sponsorship deal potentially worth $1 billion, with the ...
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LVMH Signs 10-Year Deal with F1 Months After Roping in Lewis Hamilton
Two months after LVMH's subsidiary Dior signed a deal with Lewis Hamilton, the company has now signed a 10-year deal with F1 ...
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F1 confirm MAJOR 2025 change with luxury partnership
Formula 1 have confirmed a major change for 2025 after announcing LVMH will become their Global Partner in a historic 10-year ...
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French luxury goods giant LVMH in F1 sponsorship deal
French luxury goods giant LVMH on Wednesday announced a 10-year sponsorship deal as a global partner of Formula One.
F1 agrees stunning $1billion deal and big change to future podiums
F1 agrees stunning $1billion deal and big change to future podiums - The sport’s changing demographic and growth in America ...