In our LG B4 review, we praised its great picture quality, which although not the brightest still delivered strong contrast and deep black levels, alongside rich, accurate colors. It's also a good choice for gamers, with four HDMI 2.1 ports that support Dolby Vision gaming, 4K 120Hz, VRR and more. The B4 demonstrates great value for a 2024 OLED.

Relying on sales events remains the best way to make the switch without bankrupting yourself, as we can see in this Prime Big Deal Days offer: 40%, or £400, off the OLED-powered LG UltraGear 27GR95QE-B.

I've been testing and reviewing TVs for well over a decade, and believe it or not, I still get giddy whenever I get to spend time with an OLED TV. If you've been eyeing an 4K OLED for a while, Prime Day is the perfect time to take the plunge. There are some seriously sensational deals on some of the best OLED TVs you can buy right now.