Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds.

Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.

A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.

After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.

Major email providers later supported Brand Indicators for Message Identification (BIMI) to incentivize DMARC adoption, requiring senders to verify logo ownership through mark certificates. Common ...

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.

NEW YORK, New York, 1st October, 2024. The Marketing Practice, a global B2B marketing agency specializing in brand activation ...

The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.