While the video-generating AI model hasn’t yet been released to the public, some are already saying it could mark a big leap ...

The Drum’s US editorial team is reporting live from Advertising Week New York 2024 this week, bringing you the top insights ...

The consumer director shares her recipe for growing brands and the meat-free category overall in Tim Healey's latest in-depth ...

Traditional publishing giants and media outlets might seem like old news as today's audiences consume their info in different ...

Some experts argue that algorithms can optimize the industry’s supply chain, thereby reducing its carbon footprint. As we ...

By humorously calling out Apple’s outdated messaging technology, the brand prompted a commitment to better communication ...

Change Your World’ spots see immersive sets built to demonstrate how businesses can be started and developed online.

With PlayStation turning 30 years old, Design Bridge’s Mike Woolston talks us through how some famous ad campaigns gave the ...

The global head of AI design has been leveraging his long career in design and marketing to help Coke – a brand founded in ...

When baseball’s golden child Shohei Ohtani knocked out some of the LED lights on a Coors Light stadium ad, the brand leaned into the moment with a nimble strategy – that turned out to be a home run.

The retailer has been trying to increase awareness among a broader, younger and more fashion-led consumer while continuing to ...

Direct-to-consumer brands have shaken up the fashion industry with innovative, social-led marketing. For The Drum’s Fashion ...