Skyrizi had an estimated national TV ad spend of $93.7 million — the highest amount of any brand in the top 10 during this ...

In the field of pharmaceutical marketing, artificial intelligence (AI) has already shown its potential to enable companies to ...

A new survey commissioned by Big Pharma Roche has found that half of those polled “have either limited or no awareness” of ...

Eversana is increasing its reach across the global pharmaceutical industry. | Eversana is increasing its reach across the ...

AbbVie Inc.'s top executives and board members dodged a shareholder derivative suit related to the pharmaceutical company’s ...

Innovent Biologics and ASK Pharm have signed a strategic partnership for the commercialisation of limertinib for the ...

In a BSE filing, Piramal Pharma has informed that Nitish Bajaj, Chief Executive Officer, India Consumer Healthcare and a ...

Ryan Reynolds and his mother open up about their experiences with Parkinson’s hallucinations in Acadia Pharmaceuticals’ More ...

The MHRA’s 2024/25 business plan focuses on improving service delivery for its customers, enabling access to new technologies ...

To establish a good basis, the mentor needs to ask relevant questions. Looking at a situation from diverse angles is ...

Manroop Takhar explores how animation is shaping pharmaceutical marketing in his article, by discussing the history of animation and its relationship with marketing. Once upon a time, medicine and ...