Sponsoring the glamourous world of motor racing will help Louis Vuitton and TAG Heuer withstand the bling bloodbath.

LVMH and the organizers of the Formula One races have signed a major sponsorship deal potentially worth $1 billion, with the ...

French luxury goods giant LVMH on Wednesday announced a 10-year sponsorship deal as a global partner of Formula One. “We were ...

The contract with LVMH is reported to be worth about £76million ($100m) a season to F1. F1 CEO Stefano Domenicali said: “Our ...

The partnership, which will officially launch at the start of next F1 season, will include “hospitality, bespoke activations, ...

This marks a new official collaboration, though F1 previously worked with one of LVMH’s brands during last year’s Las Vegas Grand Prix, a successful venture according to Liberty Media's ...

From Louis Vuitton trophy cases to Moët & Chandon on the podium, the luxury conglomerate is pulling out the stops with a ...

F1 has announced a major ‘global partnership’ – kicking in from F1 2025 – with LVMH in a reported billion-dollar deal. The series has arguably never been more popular than it is right ...

the top Swiss watch brand that has been the timekeeping sponsor of F1 since 2013, and marks LVMH’s bid to capture the boom in sports investment and viewership. LVMH was a major sponsor for the Olympic ...

French luxury goods giant LVMH on Wednesday announced a 10-year sponsorship deal as a global part... Already a Barron's subscriber? Sign In ...