Sponsoring the glamourous world of motor racing will help Louis Vuitton and TAG Heuer withstand the bling bloodbath.

LVMH and the organizers of the Formula One races have signed a major sponsorship deal potentially worth $1 billion, with the ...

French luxury goods giant LVMH on Wednesday announced a 10-year sponsorship deal as a global partner of Formula One. “We were ...

Bernard Arnault is firmly in the luxury industry’s driver’s seat with LVMH Moet Hennessy Louis Vuitton SE’s sponsorship of F1 ...

The partnership, which will officially launch at the start of next F1 season, will include “hospitality, bespoke activations, ...

The contract with LVMH is reported to be worth about £76million ($100m) a season to F1. Recommended Johnny Herbert breaks silence on Max Verstappen ‘swearing’ saga Ferrari reveal 2025 F1 car ...

French luxury goods giant LVMH on Wednesday announced a 10-year sponsorship deal as a global part... Already a Barron's subscriber? Sign In ...

LVMH, owned by one of the world’s richest people Bernard Arnault, join F1’s other main sponsors like DHL, Heineken, MSC Croisieres, Pirelli and Qatar Airways. The company in a statement ...

Several brands involved, including Louis Vuitton, Moet Hennessy and Tag Heuer, with more expected to be announced.

The official arrangement will not be the first time that LVMH and F1 have worked together. F1 worked with one of LVMH’s brands during last year’s Las Vegas Grand Prix and the team-up was a ...

LVMH and the organizers of the Formula One races have signed a major sponsorship deal potentially worth $1 billion, with the French luxury goods group taking over from Rolex. LVMH Moët Hennessy ...