Reflecting on more than 30 years in the marketing and communications industry, I am both humbled and proud of the ...

Measuring attention across five social, video and contextual platforms in Arabic, the study evaluates feedback of advertisers ...

Imagination's Sidra Fareed compares crafting a seamless and effective brand experience to the work that goes into winning a ...

Digital agencies are evolving from their traditional roles to become strategic partners to software companies to achieve ...

The Production House Guide 2024 focuses on the region’s production landscape, e-commerce trends, and digital transformation.

Communicators operating in MENA’s ever-evolving advisory and advocacy landscape have arrived at a pivotal moment. Rapid ...

Google brings its flagship Accelerate programme to Saudi Arabia, sharing the latest of AI in marketing to the industry.

The rebrand is also a strategic restructuring of the bank to better serve customers and target new segments of the market.

Temu Koski, formerly the Vice President of Media Business at YaLLA Esports, has been promoted to Chief Growth Officer.

A snapshot of the production industry by Sagar Rege touching upon localisation of content production and maintaining ...

In times of rapid transformation, humans continue to dream, yearn, and aspire—perhaps more than ever. Authentic connections ...