Designed by social and digital experiential agency, LPS, Skechers reflects on its back-to-school campaign launched at the beginning of August.

"We've made significant efforts to ensure that the transformation isn't just about colours or logos," EMSTEEL Group CEO Al ...

Measuring attention across five social, video and contextual platforms in Arabic, the study evaluates feedback of advertisers ...

Imagination's Sidra Fareed compares crafting a seamless and effective brand experience to the work that goes into winning a ...

Digital agencies are evolving from their traditional roles to become strategic partners to software companies to achieve ...

In addition, being ranked in the top ‘Best Workplaces in the Middle East’, #4 ranking among the Best Workplaces in Media, ...

The Production House Guide 2024 focuses on the region’s production landscape, e-commerce trends, and digital transformation.

Communicators operating in MENA’s ever-evolving advisory and advocacy landscape have arrived at a pivotal moment. Rapid ...

Google brings its flagship Accelerate programme to Saudi Arabia, sharing the latest of AI in marketing to the industry.

The rebrand is also a strategic restructuring of the bank to better serve customers and target new segments of the market.

Temu Koski, formerly the Vice President of Media Business at YaLLA Esports, has been promoted to Chief Growth Officer.

A snapshot of the production industry by Sagar Rege touching upon localisation of content production and maintaining ...