On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, to aid attribution.

Google should spin out its entire network unit as a public benefit “B Corp” with capped margins. writes Arete Research's ...

Pinterest is picking up supporters on Wall Street. Plus, what’s up with Google and Reddit's search advertising, AI and data ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

By applying Adelaide's Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s ...

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus ...