Marketing Dive27m
Duracell CMO’s lessons for bringing low-interest brands into culture
Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds.
Marketing Dive27m
PepsiCo Foods creative chief on in-housing and ‘borderless’ content
Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.
Marketing Dive1h
How AI helps Diageo target audiences and navigate regulatory waters
A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.
Marketing Dive2h
Why Mountain Dew refreshed its visual identity for a new era of marketing
A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...
Marketing Dive23h
Common Mark Certificates Now Available from DigiCert
Major email providers later supported Brand Indicators for Message Identification (BIMI) to incentivize DMARC adoption, requiring senders to verify logo ownership through mark certificates. Common ...