Marketing Dive2h
Duracell CMO’s lessons for bringing low-interest brands into culture
Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds.
Marketing Dive2h
PepsiCo Foods creative chief on in-housing and ‘borderless’ content
Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.
Marketing Dive4h
Why Mountain Dew refreshed its visual identity for a new era of marketing
A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...
Marketing Dive3h
How AI helps Diageo target audiences and navigate regulatory waters
A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.