A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

Major email providers later supported Brand Indicators for Message Identification (BIMI) to incentivize DMARC adoption, requiring senders to verify logo ownership through mark certificates. Common ...

Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media.

After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.

Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as a way to drive engagement with target audiences. Over a quarter of brands currently ...

The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

Gopuff launched several new in-app, in-bag and off-platform advertising capabilities to help brands connect with Gen Z and millennial consumers, per a company announcement. Brand Shops allow ...

Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.